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There is no cure in the world, and the stupidest method is the most effective.
This is a business article, mainly about customer acquisition, so it is applicable to a wide range of fields, and it can be regarded as a free dry goods welfare article.
1. The value of deep cultivation
In the past, when I was a salesperson in college, even if I achieved the top level of sales, the main method of acquiring customers was still focused on offline channels and methods. Compared with the Internet field, the channels and methods of offline sales were low-efficiency customer acquisition. , from the point of view of user operations, the early customer acquisition is actually the acquisition of potential customers. Common methods such as: ground push, leaflet, and customer acquisition.
This kind of customer acquisition method can harvest 3-4 prospective customers a day, which is very remarkable. If you follow up with user training to the final transaction, you will accumulate less than 100 potential customers in a month, and 3-4 of them will be converted steadily. Very powerful, of course, this is the real estate field as an example.
Taking B-end users as an example, such as corporate marketing, major Internet companies take Baidu, 360, Tencent, Ali and other companies as examples, their advertising business generally obtains a large number of potential interested customers through users who register in the background of the website , and further through the establishment of labor-intensive industries "call center" staff repeated outbound calls, and further communication to achieve user conversion.
The conversion effect of this method is also not high. At first I thought it was a problem of the method, but in retrospect it may not be the case. The reason why the conversion is affected is due to the inaccuracy of the potential user clues themselves.
Their phone bills are generally accumulated over many years. At that time, users may have had a little idea of trying, but later gave up due to various reasons. It is obviously very difficult to convert in this kind of clues. For enterprises, it is basically the same as re-digging treasures from garbage clues. Of course, this kind of work has a very meaningful name called "lead deep cultivation" department.
For this type of work, the company can basically recruit college graduates. The basic salary level is set at 3000-3500, and the rest of the salary growth depends on commission. The labor cost is low, but for enterprises, as long as one person can country email list dig out 3-5 orders in a month, it is a pure profit business for enterprises.
Taking Baidu as an example, in Baidu's internal call center, a person makes about 300 calls per day, and the call duration is usually 2 hours. Seconds, very few are willing to chat. This kind of cheap labor is recruiting, use it.
It's pretty cheap to think about. Most Internet companies have this kind of special department. If different companies want to try it in different fields, they can let the department managers try it out themselves to see what the limit is, and then design department KPIs and commissions. standard is fine.
Those who can make them powerful can get a commission of over 10,000, and the average income can be in the 5,000-6,000 average, and the slightly good ones can get 7,000-8,000. In fact, it is not bad for a college student who has just graduated.
In the early stage, start with 3 people and conduct experiments. If the effect is ok, if the production ratio of small units is OK, expand it. For every 5 people in a group, select one person to be upgraded to the supervisor and enjoy the extra commission of the team.
After that, the replication and expansion of this small unit can be carried out. The problem is that people are easy to find, but hard to find. After all, not everyone belongs to talents, and talents are always the biggest and most valuable wealth of an enterprise.