Aug 01, 2022
In Welcome to the Forum
Just imagine, after getting up in the morning and squatting on the toilet, what should I do if I have no books, newspapers, or mobile phones in my hand? --no! Why don't you pick up the bottle of shampoo next to you and look at the ingredients, instructions, and makeup size on the bottle's packaging label. With the gradual penetration of the Buy email list Internet and mobile smart devices into people's lives, people enjoy the convenience of Internet information sharing, realizing the possibility that information symmetry brings us to broaden our horizons and think broadly. People's demand for content consumption has always existed and is increasingly needed. This also gave birth to the development of content consumption products based on mobile Internet technology, especially knowledge and book reading products. Today, let's take a look at the three APPs of "QQ Reading", "Get" and "Ximalaya FM", which are both content consumption-oriented but very different. 1. Market situation The three APPs are classified as "books" in the iso market. From the two aspects of best-selling list and activity, "QQ Reading" is the first, which is enough to show that "QQ Reading" relies on the obvious advantages of Tencent's huge user resources. However, there is not much difference between the three rankings. Bestsellers Pulling new tools, these two grouping types together account for 40% of the platform’s new customers. According to these two groupings, there are newcomer groups and old people with new ones. Newcomer group refers to newly registered users who are directly guided into the newcomer grouping area. Only newcomers can enjoy this price, and users are encouraged to place orders.