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mahfuj Cr7
Jul 31, 2022
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A platform born for cheap air tickets, with the air ticket search function as a selling point, has a very broad mass base abroad. When it came to China, it failed to get a considerable amount of traffic. What is the reason? When traveling, especially when traveling abroad, everyone always wants to have a cheap air ticket. Skyscanner was born for this reason. It has long been famous abroad, but in China, only "people who know how to play" know it. Why is it successful abroad but unknown at home? This article will analyze the following aspects: Product Overview Market analysis Operational Model Analysis user analysis Functional Analysis Summarize 1. Product Overview 1.1 Product Introduction Skyscanner is the world's leading travel search platform, offering millions of routes on over a thousand airlines, as well as instant online comparison services for car rentals and hotels. Skyscanner is currently available in phone number list more than 30 languages ​​and has sites for 18 different regions. Skyscanner is the localized product of Skyscanner in China. Skyscanner started out as a flight search feature and was its main selling point. Compared with the air ticket search function of general travel websites, it features that it can search all destinations and supports multi-trip air ticket search. 1.2 Functional framework of air ticket products Figure 1-1 Function frame diagram of Skyscanner ticket 1.3 Typical usage paths 1) User looking for the ideal destination for a specific date 2) The user has an ideal destination and wants to know when to go cheap 3) The user has a clear date and destination to search and book air tickets 2. Market analysis 2.1 Current Situation of Air Ticket Booking Market According to the "Quarterly Monitoring and Analysis of China's Online Air Ticket Reservation Market in the 1st Quarter of 2019" released by Analysys, the transaction scale of China's online air ticket reservation market reached 152.309 billion yuan in the first quarter of 2019, and the annual market size is expected to exceed 600 billion yuan. Yuan. The market as a whole is still in the upside, but the growth rate has slowed down.
Skyscanner Ticket Module Analysis Report: Flowers and Fragrance content media
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